Marketers seek the 'wow factor' in new apple varieties
The old advertising slogan was “With a name like Smuckers, it has to be good.” In today’s increasingly crowded niche apple market, the same maxim applies no matter what the apple variety name.The old...
View ArticleWashington Kanzi apples available now
Supplies are limited, but Washington-grown Kanzi brand apples are hitting retailers’ shelves on schedule, and within five years growers expect to be able to ship half a million cartons...
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